CRYPTO EDUCATION GAP IN SOUTH AFRICA SPARKS THE LAUNCH OF NEW EDUCATIONAL TV TO EMPOWER SOUTH AFRICANS

Johannesburg – Thursday, 16 October 2025 – S3 is pleased to introduce a new financial education programme titled The Getting Crypto Show on Saturdays at 15:00, starting 18 October 2025.

As cryptocurrency adoption accelerates across Africa, many South Africans still face a steep learning curve in understanding the fundamentals of blockchain, digital wallets, and decentralised finance. In response to this growing educational gap, Binance, the world’s leading blockchain ecosystem, launches a new crypto-focused show to make digital finance accessible to all. 

Hosted by South Africa’s very own Financial Bunny, Nicolette Mashile, The Getting Crypto will air six limited episodes. A first for Africa, the show will simplify cryptocurrency for everyday South Africans by breaking down complex concepts into plain, relatable language, without the complex tech jargon.

“Cryptocurrency doesn’t need to be intimidating or reserved for certain people. With The Getting Crypto Show, we aim to empower South Africans by demonstrating that crypto is not only understandable but also has numerous practical applications in their everyday lives locally. Many people are hearing about crypto but don’t know where to begin. We launched this show to help people build real confidence in understanding and using crypto as part of their financial future,” said Yande Nomvete, Operations Manager at Binance Africa.

Nicolette Mashile adds, “Crypto still feels complex and out of reach for many South Africans but it doesn’t have to be. With The Getting Crypto Show, we’re making the conversation part of everyday life, using clear language, practical examples, and relatable stories. Financial literacy is evolving, and digital assets should be part of that evolution.”

Sane Zondi, S3 Head of Channel remarks “Our viewers are change leaders and early adopters of innovation, and this is the next step. We’re moving past the basics, accelerating adoption, and helping them master the skills needed to confidently own the future of finance in a digital world. We can’t wait to hear the success stories—hopefully, the series inspires the acquisition of products and digital assets in our viewers’ lives in the months and years ahead.”

Co-hosted by Actor Anton David Jeftha, the series will cover everything from what cryptocurrency is and how to invest in it, to real-world applications like paying for groceries with Binance Pay at Pick n Pay, showcasing how digital assets such as Binance Pay can seamlessly integrate into daily life while transacting safely.

Each episode blends expert interviews, explainers, and community Q&As to ensure both newcomers and those already involved in crypto find value.

Open up with The Getting Crypto Show every Saturday at 15:00, on S3 and SABC Plus.

To view a promo, click on the link below: –  

https://we.tl/t-KxGcEActWZ

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For media enquiries contact:

Caroline Phalakatshela

Publicity Specialist – Video Entertainment

072 382 2032/ phalakatshelamc@sabc.co.za

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