{"id":6744,"date":"2025-08-20T17:56:26","date_gmt":"2025-08-20T15:56:26","guid":{"rendered":"https:\/\/www.sabc3.co.za\/sabc3\/?p=6744"},"modified":"2025-08-20T17:56:31","modified_gmt":"2025-08-20T15:56:31","slug":"reimagining-african-storytelling-ais-role-in-the-future-of-film","status":"publish","type":"post","link":"https:\/\/www.sabc3.co.za\/sabc3\/reimagining-african-storytelling-ais-role-in-the-future-of-film\/","title":{"rendered":"REIMAGINING AFRICAN STORYTELLING: AI\u2019s ROLE IN THE FUTURE OF FILM"},"content":{"rendered":"\n

Johannesburg – Tuesday, 20 August 2025<\/em><\/strong> – S3 is proud to be the official media partner for the upcoming AI in Film: Empowering African Filmmakers Conference<\/em>, taking place on Friday, 5 September 2025 at the IDC Auditorium in Sandton.<\/p>\n\n\n\n

This partnership reflects S3\u2019s commitment to support innovation, inclusion, and the evolution of storytelling in South Africa and across the continent.<\/p>\n\n\n\n

The conference will be hosted by media personalities Penny Lebyane and Masechaba  Mposwa who will be joined by speakers from the Film industry, Digital, Marketing, Broadcasting, Tech and Creative industries such as renowned  Filmmaker and Actor Tumisho Masha,  SABC Video Entertainment Marketing Manager Dichaba Phalatse, Filmmaker and Producer BusaBuntu and SCI-Thagorus Digital \u2018s Lwazi Sithole and other captains of the industry.  <\/p>\n\n\n\n

Under the theme \u201cAI\u2019s Role in African Storytelling\u2019s Future,\u201d<\/em> the conference brings together leading voices from film, technology, media, and policy to explore how AI is transforming storytelling in Africa, while protecting its cultural roots and creative integrity. Keynote addresses, panel discussions, live tech demonstrations, and networking masterclasses will equip attendees\u2014filmmakers, animators, writers, digital entrepreneurs, legal professionals, and broadcasters\u2014with the insight and ethical frameworks needed to integrate AI responsibly into their creative practices. Speakers and facilitators will include actor and film producer pioneering AI integration in storytelling; Tumisho Masha among many other industry leaders. <\/p>\n\n\n\n

\u201cThis conversation is long overdue for African creatives and media institutions. We must lead the dialogue, not follow, if we are to shape a future where innovation uplifts our voices and values.\u201d says Mfundo Ntsibande, Creative Director of the AI in Film Conference. <\/p>\n\n\n\n

Dichaba Phalatse, Marketing Manager for Video Entertainment adds \u201cAs a channel that champions compelling global content and creative excellence, S3 appreciates the urgency of conversations around the role of artificial intelligence in film\u2014especially as it relates to ownership, authenticity, cultural integrity, and the future of work in the creative sector.\u201d<\/p>\n\n\n\n

Attendance will be at no cover charge, but registration is essential as seats will remain limited. Click here to register:  https:\/\/forms.cloud.microsoft\/r\/FBFcLW6qmB<\/a><\/p>\n\n\n\n

Tickets are limited.<\/p>\n\n\n\n

For updated event details, registration, media accreditation or sponsorship enquiries, please contact:<\/strong><\/p>\n\n\n\n

Email: info@sci-thagorus.co.za<\/a>
Mahlatse Rampjapedi \u2013 072 212 7387
Mfundo Ntsibande \u2013 073 366 3350
Lwazi Sithole \u2013 071 256 6311<\/p>\n\n\n\n

END<\/p>\n","protected":false},"excerpt":{"rendered":"

Johannesburg – Tuesday, 20 August 2025 – S3 is proud to be the official media partner for the upcoming AI in Film: Empowering<\/p>\n","protected":false},"author":22,"featured_media":6745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"pgc_sgb_lightbox_settings":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[234,239],"tags":[],"rttpg_featured_image_url":{"full":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1.jpg",1080,566,false],"landscape":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1.jpg",1080,566,false],"portraits":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1.jpg",1080,566,false],"thumbnail":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-300x157.jpg",300,157,true],"large":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-1024x537.jpg",990,519,true],"1536x1536":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1.jpg",1080,566,false],"2048x2048":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1.jpg",1080,566,false],"exsc_200x144":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-200x144.jpg",200,144,true],"vodi-480x270-crop":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-480x270.jpg",480,270,true],"vodi-696x677-crop":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-696x566.jpg",696,566,true],"vodi-990x440-crop":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-990x440.jpg",990,440,true],"masvideos_video_large":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-640x360.jpg",640,360,true],"masvideos_video_medium":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-480x270.jpg",480,270,true],"masvideos_video_thumbnail":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-120x67.jpg",120,67,true],"masvideos_movie_large":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-600x566.jpg",600,566,true],"masvideos_movie_medium":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-300x450.jpg",300,450,true],"masvideos_movie_thumbnail":["https:\/\/www.sabc3.co.za\/sabc3\/wp-content\/uploads\/2025\/08\/PENNY-LEBYANE-1-150x225.jpg",150,225,true]},"rttpg_author":{"display_name":"Katlego Marungwana","author_link":"https:\/\/www.sabc3.co.za\/sabc3\/author\/marungwanak\/"},"rttpg_comment":4,"rttpg_category":"Media Center<\/a> Media Office<\/a>","rttpg_excerpt":"Johannesburg – Tuesday, 20 August 2025 – S3 is proud to be the official media partner for the upcoming AI in Film: Empowering","_links":{"self":[{"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/posts\/6744"}],"collection":[{"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/comments?post=6744"}],"version-history":[{"count":1,"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/posts\/6744\/revisions"}],"predecessor-version":[{"id":6746,"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/posts\/6744\/revisions\/6746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/media\/6745"}],"wp:attachment":[{"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/media?parent=6744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/categories?post=6744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabc3.co.za\/sabc3\/wp-json\/wp\/v2\/tags?post=6744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}