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Cleveland Hustles

About Cleveland Hustles

Dreams will be made in Cleveland Hustles

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08:30 PM - 09:00 PM

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Cleveland Hustles is an American reality TV series created by LeBron James and long-time friend and business partner Maverick Carter. The series premieres on 7th May at 20:30 on SABC 3.

Cleveland Hustles give four aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighborhood in Cleveland. The ambitious moguls compete to open one of four physical stores in the Gordon Square Arts District under the mentorship of a Cleveland investor.

Cleveland’s first major sports championship in more than 50 years with the 2016 NBA title, basketball superstar LeBron James is looking to give even more to Northeast Ohio, where he grew up and still resides. James and business partner Maverick Carter are executive producers of this show that aims to give Cleveland-area entrepreneurs investments to help open new brick-and-mortar stores to try to boost the area's economy.

Four local business leaders mentor the owners of eight small businesses and test their business acumen before deciding to invest in four of the companies and support them as they open storefronts in a rebuilding neighborhood. B. Bonin Bough, an executive with a large snack-food company and member of the Advertising Hall of Fame, has been hand-selected by James and Carter to serve as host of the series, which Carter calls "more than a TV show," saying "it's a transformational series that can lift up all of Northeast Ohio."

In each of the first four episodes, two businesses presented competing pitches and ran a pop-up shop, with one of the businesses being selected for mentoring and financing. The remaining four episodes focused on stages in the setup and opening of the selected stores.

Dreams will come true -- but which business is poised to kill it when doors open for real tune in and watch in this new reality TV series Cleveland Hustles every Monday at 20:30 from 7th May, 2018 on SABC 3 “The Stage Is Yours”.

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