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Escape The New Norm

SABC 3 reveals its new campaign

SABC 3 is launching a brand new campaign called “Escape The Norm”. The campaign is based on the insight that this festive period is like none other. With an incredibly difficult year to date, and an uncertain future, South Africans need escapism more than ever before and SABC 3 has world-class, quality entertainment, to assist our viewers in taking a much needed break from the reality of our world.

The campaign objective is to give our audience mini-breaks away from their reality – with the end goal of enjoying longer breaks in front of their TV screens with quality SABC 3 content. The focal point of our escapism is of course great shows such as Trending SA, Expresso, Afternoon Express, The Insider, The Good Doctor, The Oath, to name but just a few.

The campaign will integrate channel’s own talent including Mablerh, Refilwe, Elma (Trending SA), Graeme (Expresso) and Palesa (Afternoon Express). These influencers will drive the hype during the launch by featuring SABC 3’s campaign message “Escape the norm with SABC 3. #EscapeWithS3”.       

“Being empathetic towards our viewers was at the center in the creation of this campaign. Whilst we as a society have accepted our new post Covid reality norms; the SABC 3 brand identified the need to escape it all and to find comfort in escapism through our content. The SABC 3 team has worked hard to ensure that the content offered lives up to the proposition of escaping the norm and we are excited to give our viewers the escapism that our viewers have been yearning for,” commented Dichaba Phalatse, SABC TV Network Marketing Manager.

It’s been an incredible difficult year and SABC 3 has stocked up with all your favourite shows and a few new ones including international weekday dramas such as A Million Little Things.

Tension, drama, humour, kiddies, reality, music, sport and movies … What better way to escape the new norm than to be entertained and intrigued. This month SABC 3 introduces a new family drama A Million Little Things weekdays at 18H30 as well as the America crime drama The Oath. Some wonderful Sunday documentaries can be seen at 18h30 such as Earth’s Greatest Rivers and Earth’s Great Seasons. On Sundays we also see the start of a new 19h30 documentary 60 Days on the Street. For reality fans tune in Fridays at 19H30 for the award-winning, compulsive reality show Eating With My Ex.

This December switch on SABC 3 and you’ll be sure to find something for everyone. Whether its comedy, drama, reality or movies that you’re into, local or international, you’re bound to find your escape on 3.

SABC 3 brings us some wonderful Saturday afternoon Christmas movies to get you into the festive spirit. These movies include Christmas Everlasting and Christmas Evergreen. The Louis Theroux documentaries return on Thursdays at 20h30 with The Night in Question and Trafficking Sex. Stay tuned on Sunday evenings at 19h30 for more amazing documentaries.

What would your festive holiday be like without music? SABC 3 brings you a sizzling hot Saturday line-up of Special Music and Entertainment Shows featuring popular international and local stars.

SABC 3 will also be bringing you a variety of music specials including a special for New Year’s Eve as part of the festive celebration.

Special Kiddie’s programmes including the following A Boy Called Po; Surviving The Wild and Sky Kids: The Fly Boys and a whole lot more has been introduced to the schedule as a way for SABC 3’s younger viewers to escape the new norm.

With such an uncertain future, South Africans are in need to escape more than ever before, so why not escape the norm with SABC 3? #EscapeWithS3.

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